Weird Dream of Being in the Middle of the SEA
Have you ever had one of those dreams that felt too real to ignore?
Last night, I found myself alone in the middle of the sea, floating on a piece of wood, surrounded by nothing but endless water.
No boats.
No islands.
No sign of life.
Just me, the ocean, and an eerie sense of stillness.
At first, it was peaceful.
But as the realization sank in, I was completely alone with no direction, no lifeline, and no visibility, the calm turned into discomfort.
It HIT me!
Why am I talking about my dream?
This dream was a perfect metaphor for what it feels like to run a business in a saturated market.
Lost in the SEA of Competition?
You’re Not Alone…
If you’re an entrepreneur, freelancer, or business owner, you know exactly what I’m talking about.
You launch your product or service with big dreams and high hopes, only to realize that…
🔹 Everyone else is doing the same thing
🔹 Your industry is flooded with competitors
🔹 Your brand feels invisible, lost in the noise
It’s like floating in a vast ocean, trying to get noticed in the middle of nowhere.
That’s where copywriting comes in.
Because in the sea of sameness, WORDS are what make waves.
Copywriting – The Lifeboat That Sets You Apart
Why do some brands become unforgettable while others sink into oblivion?
Think about it.
It’s not just about the product.
It’s about the way they communicate, connect, and compel action.
A strong, strategic brand voice turns a generic business into an industry leader.
In this blog, I will reveal the strategies that no one is talking about that helps you stand out in a crowded market.
Grab a cup of green tea or dark coffee, relax and go through this blog that will help you thrive your business.
- Break Industry Jargon & Make It Relatable
Most brands think fancy words thinking it is a credibility.
Nope.
Your audience doesn’t Google every complex word you throw at them, they just scroll past.
For example, instead of: “Our dermatologically tested formulation ensures optimal epidermal hydration.”
Say this: “Your skin stays hydrated. No guesswork, no BS.”
If your audience has to think twice about what you’re saying, you’ve already lost them.
- Own a ‘Signature Phrase’
Most brands repeat the same old phrases.
But great brands own their own language.
Do you remember Fevicol’s “Mazboot jod hai, totega nahi”
or
McDonald’s “I’m lovin’ it.”
Having a signature phrase like the above brand builds instant recognition and keeps you memorable.
So, instead of saying what everyone else says, create a phrase that sticks with your audience.
- Create ‘Category Codes’ That Make You Unforgettable
Ever noticed how Amul’s cartoons instantly remind you of the brand?
Or
How Nike owns the “just do it” attitude in every ad?
These are category codes, things that become instantly associated with your brand.
Maybe it’s the way you phrase things, the colors you use, or the humor in your copy.
Find something your audience recognizes at a glance and make it YOURS.
- Address What NO ONE Is Talking About
Most brands sell solutions, but the best ones sell perspectives.
For example-
Instead of saying;
🔹“Our product helps you work faster.”
Say this,
🔥“Why working slower might actually make you more productive.”
Isn’t the second one more convincing?
Flip the narrative, challenge norms, and make people think.
That’s how you own the conversation.
- Turn Your FAQ Section Into a ‘WTF’ Section
Everyone has an FAQ page, but it’s boring as hell.
Instead of –
🔹 “Do you offer free shipping?” → Yes.
Try this,
🔥 “Will this product change my life?” → Probably. But if not, you can return it, no questions asked.”
Your FAQ page isn’t just for information; it’s a SECRET TREASURE for brand personality.
- Use ‘Reverse Psychology’ In Your Copy
Most brands say, “Buy now!” but what if you said the opposite?
“Honestly? This isn’t for everyone. Only for those who are serious about their business.”
“Not ready to invest? No worries. But just know, your competitor probably will.”
It makes people stop, rethink, and actually engage.
- Leverage ‘Micro-Storytelling’ In Unexpected Places
Everyone tells big brand stories, but the best brands sneak in micro-stories everywhere.
Example: Instead of writing “We ship worldwide.”
Say: “Our products have reached as far as a tiny bookstore in Japan and a coffee shop in Italy. Yours could be next.”
Tiny, relatable stories build an instant human connection.
- Own Your Flaws Before Your Customers Do
Most brands pretend to be perfect. Smart brands own their flaws upfront.
Example: Oatly wrote “It’s like milk but made for humans.”
Zomato tweets “We know we sent the wrong order. We’re crying too.”
Why?
Because calling out your weaknesses before your customers do makes you more likable.
- Sell The ‘Experience,’ Not Just The Product
People don’t buy coffee, they buy the vibe of sipping it on a rainy morning.
Instead of selling “handcrafted leather bags”,
Sell: “For the woman who walks into the room and owns it.”
Make your customers see themselves in your product.
- Stop Trying to Sell to Everyone
Most brands scream – “This is for EVERYONE!”
The best brands whisper – “This is ONLY for you.”
The moment you start saying, “This is not for everyone,” the right audience pays attention.
🔹 “Not for beginners. Only for ambitious entrepreneurs.”
🔹 “This skincare is for people who actually read ingredients.”
Make your audience feel exclusive, they’ll love you for it.
Hope the above tricks will help you.
If you have any questions or any other tip, comment below!
This is it for this time!
Will catch up with you next time…
Till then, Sayonara!
