Weird Dream of Being in the Middle of the SEA Have you ever had one of those dreams that felt too real to ignore? Last night, I found myself alone in the middle of the sea, floating on a piece of wood, surrounded by nothing but endless water. No boats. No islands. No sign of […]
Ever seen an ad that says, “Don’t buy this.”? Or a brand that openly admits, “You might hate our product.”? Sounds crazy, right? But that’s the power of Anti-Marketing; a BOLD, UNCONVENTIONAL strategy that grabs attention by doing the exact opposite of what traditional marketing tells you to do. When every brand is shouting, “Buy […]
Ever feel like your marketing isn’t reaching the right people? Or that you have a killer product, but not enough buyers? Or maybe you’re getting traffic, but conversions aren’t happening? The problem might not be your product… but your copy. Because copywriting isn’t just about sounding good. It directly impacts how many customers you can […]
If you ask me, some of the world’s biggest B2B brands are absolutely CRUSHING it with their copy in 2025. So today, I’m sharing 3 standout examples of B2B Sales Page that don’t just grab attention, they make businesses ACT. Hey, friends! What’s up? It’s Ree! Your Masala Copywriter and Brand Strategist.. I live for […]
If you’ve been in the marketing sphere for even a minute, you know SEO (SEARCH ENGINE OPTIMIZATION) like the back of your hand. But guess what? A NEW BABY has entered the digital arena – AEO (Answer Engine Optimization). Wait, WHAT? Yep, it’s a thing, and it’s CHANGING how we think about digital marketing. So […]
Your landing page is one of the most important parts of your website. It’s where visitors decide if they want to stick around, take action, or leave. And it’s not just about how it looks—the copy you use plays a huge role in improving search rankings and turning visitors into customers. So, how can we […]
The Shadow Side of Copywriting: How Over-Persuasion Can Harm Brands Let’s talk about the ‘dark arts’ or, as some call them, the ‘shadow sides’ of copywriting. Yes, the “shadow side” where persuasive copywriting falls dangerously close to manipulative marketing. It’s like trying to sell sunscreen during a solar eclipse—sure, you might convince a few, but […]
